Aputure appoints Inovanti as East Coast  Sales & Marketing Team

Aputure appoints Inovanti as East Coast Sales & Marketing Team

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Shenzhen, ChinaAugust 1, 2015 Aputure Imaging, specializing in high quality photographic and video accessories, has announced today the appointment of Inovanti, LLC as their East Coast Sales & Marketing Team.

Aputure continues gaining popularity and market share in the US, especially with our recent introductory products such as the Amaran HR672 LED lighting system with a CRI value of +95, the VS-2 KIT 7” V-Screen

VS-2 Monitor

with Optimized Peaking, False Flip Function, Color, Zebra Markings, V-Mic D2 shotgun microphone for D-SLR HD and much more. What sets these products and the entire Aputure product range apart from the competition rests on our commitment for high-quality manufacturing coupled with advanced features and performance expected and demanded by today’s shooters.

Aputure’s speed at which we bring new and innovative products to the market is only shadowed by the high-quality and affordability that we offer our customers. Based out of California our USA Aputure sales and marketing team has set the pace for building the brand and gaining market share in the West Coast Territory. Using the same company philosophy and business structure, Aputure has implemented the same market focus for the East Coast Territory with a New Jersey based Aputure office. Aputure Imaging CEO Ian Xie stated, Aputure looks forward to continuing toward a closer and stronger alliance with all US dealers in an effort to strengthen our brand in the USA. We are confident, that with our East Coast Sales & Marketing concentration, our brand will gain popularity and recognition as affordable, high quality and sophisticated photo/video solutions for the consumer.”

LED Video Light

To manage our East Coast Territory initiative, we have appointed Lorenzo Gasperini of Inovanti, LLC to represent Aputure as our East Coast Sales & Marketing Manager. Lorenzo has over 30 years’ experience in the photo/video industry as a sales and marketing executive, starting in
the 80’s with companies such as Beseler Photo, Bogen Photo (Manfrotto USA) and the MAC Group (Mamiya America Corp). Though his deep technical knowledge and passion for the art, he has inspired countless end-users with tips and techniques and conceptualized and developed new products, markets and partnerships that lead to significant growth and success for many well know brand.

Lorenzo and his team at Inovanti, LLC will be directing and developing the Aputure brand for the East Coast Territory in collaborationwith the West Coast Sales & Marketing Team.  They will be creating the necessary media, marketing, PR communications and sales support necessary to hallmark the Aputure advantage. In addition, the Inovanti team will also handle selected dealer accounts and develop new accounts via product training/presentations, social media marketing and regional trade shows and dealer events.

During a recent conversation with Lorenzo, he stated “Aputure products represents a refreshing approach to address the needs of image makers today and tomorrow. What’s most impressive is the speed at which they develop new gear with leading edge design and functionality. From the time you touch and hold the products in your hand you already know it’s going to be good gear” Lorenzo and the Inovanti, LLC team also work with clients such as, Sekonic Corporation (Japan) International Sales & Marketing division, Syrp (New Zealand) National Sales Management (USA) Motion and Linear Control devices and LPA Design (USA) PocketWizard National Sales Manager wireless triggering devices.


To learn more about Aputure products visits us at www.Aputure.com or contact

Lorenzo Gasperini              Sales & Marketing Manager      Lorenzog@aputure.com
Jason Etzel                        Sale Manger                                        Jasone@aputure.com
Tom Haas                          Technical Sales Support                Tomh@aputure.com

About Aputure Imaging:  Founded in 2005 by a team of inspired photographers and videographers passionate about creating high-quality imaging. The Aputure team set out to create professional quality gear at truly affordable pricing without compromise. Today, Aputure products are available in over 70 countries with offices in the US, Asia and Europe. They specialize in a wide variety of accessories for both digital filmmakers and photographers. The family of products range from LED Lights, Portable Monitors, Camera Rigs and Stabilizers, Follow Focus Systems, Microphones, External Flash Units, Lens Adapters and much more. As a part of the creative community, Aputure is committed to develop new innovative products for demanding shooters and future artists and professionals alike. Dedicated to bring creative vision and sophisticated products to image makers around the world, Aputure is driven by great image makers and their endless passion for creativity.


About Inovanti, LLCInovanti, LLC is a highly specialized business-to-business international consulting firm providing integrated sales, marketing and communication solutions for various primary clients in the digital imaging industry specifically photographic and HD-Cine/Cine. Combining a perfect blend of photographic knowledge, seasoned sales & marketing experience, innovative product design solutions and global educational programs, Inovanti offers the total consulting partner solution. At Inovanti, our passion becomes our client’s success.

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