Canon EOS M vs the Mirrorless Market

Canon EOS M ©

Canon has finally revealed its hand in the mirrorless market in the form of the EOS M.Long awaited, the M has several tricks up its sleeve but has elicited a mixed reaction from the photographic community.

The M takes aim for the novice market, aimed at those who want better image quality in a smaller form factor. It houses an APS-C sensor inside the tiny body (indeed it’s even smaller than the G1X, which was intended for more experienced users). The body is minimalistic, and reminds one of the Powershot S100 (minus a few controls even). It’s inherited a few features from the 650D, not only the sensor but also the touch screen LCD, full HD video (but takes that a step further with autofocus), Creative Filters, and more.

The headline specs…

  • New EF-M lens mount
  • 18MP APS-C ‘Hybrid CMOS’ sensor
  • Continuous AF in movie mode
  • 14-bit DIGIC5 processor
  • ISO 100-25600
  • 4.3 fps continuous shooting
  • 1080p 30fps video recording
  • 1040k dot touch LCD
  • EOS hot-shoe for external flash (no built-in flash)
  • ‘Creative Filters’ image-processing controls

How it stacks up against the rest of the market…

The M takes a unique position in targeting novice users yet using a large APS-C sensor. This will add to the bulk of the lenses to come. Indeed, the forthcoming 18-55IS does not look that small. However, paired with the new 22mm f/2, it should be a rather discrete package. The price tag of $799 for a kit with lens is not cheap, and alternatives can be had for much cheaper.

More to come…

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