New Cameras & Lenses from Sony

Sony is making waves in the camera world recently with their release of several new models (as they did a year ago with the A33 and A55). Let’s take a look at these new cameras to see what they offer and what they mean.

Sony NEX-7

The NEX-7 is the highest level NEX camera to date, with a price tag to match it at $1,200. It’s got a staggering 24 megapixels (!) – the highest yet seen on an APS-C sensor. It’s also the first NEX camera to feature and OLED electronic viewfinder, which should be welcome for those NEX users who miss or require one. As previous NEX models targeted more casual users, this one cuts straight to the chase and goes after enthusiasts, with more options and customization than ever before. Kudos to Sony on this camera; we can’t wait to try one out.

Sony SLT-A77

The A77 is the new flagship for the Alpha series, and like the NEX-7, it packs a heavy punch. Like the NEX-7, it features a 24MP sensor, but also shoots at an impressive 12 frames per second. Following in the footsteps of its older brother the A55, it also features an OLED electronic viewfinder, but an improved one that should better meet the demands of the semi-pro market that it targets. Finally, it features an impressively triple-hinged LCD screen that can go not only left-right, but also up-down.

Sony SLT-A65

The  A65 is a much smaller and slimmed down version of the A77. It also has the same 24MP sensor and OLED viewfinder, but has a plastic body, old AF system inherited from the A55, restricted ISO range, no top LCD plate, fewer control dials and customization options, etc. Otherwise it should be a compelling option for the mass market.

E 50mm F1.8 OSS

Sony has also released a host of new lenses, most of them for the NEX range. We are most impressed with the new E 50mm F1.8 OSS, which happens to the fastest stabilized lens ever produced. It of course will shoot at the equivalent of 75mm 2.8 lens on full frame, and looks like a beast on a small NEX body.

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